hi, I'm Ronald.

About Me

My name is Ronald Morton and I am fortunate enough to spend my time meeting with qualified prospects that arrive on-time and prepared to engage my services, and doing the work that I enjoy, but that was not always the case. 

My time was not being used efficiently

It wasn’t that long ago that I was scheduling meetings with people who canceled or just did not show, or came without documents that were critical to my evaluation of their case, or were just not a good fit for my firm.  I was still staying busy and working on the types of cases I enjoyed, but I was wasting a lot of time meeting with too many of the wrong people to find the ones that ultimately needed (and were willing to pay) for my services.

I had made it to where I was by working hard and doing good work, but I was working too hard to get clients and it was taking the joy out of my practice, and my life.  

Something needed to change

About 10 years ago I recognized that the growth I had experienced to that point could not continue unless something changed. Working harder and longer was not going to be a long-term solution for continued growth of my practice. So, about a decade ago, I explored ways that I could better leverage my time, and attract better, higher paying clients without exponentially duplicating my sales process.  

What changed?

In that time of self-reflection and exploration I discovered the benefits of digital marketing using auto response software.  I discovered that, using computers, I could attract potential clients and educate them on what I could do for them and why they need my services long before they ever scheduled an appointment. Those that would not be good prospects would usually weed themselves out in the process before scheduling a meeting, and those that did meet came to their meeting prepared, with the documents they were supposed to bring, and usually with the expectation that they were going to hire me before the meeting even started.  

Freedom had come

I learned everything I could about automation software and implemented it into my processes wherever I could find. I attended conferences. I subscribed to CRM software. I hired industry experts, and ultimately became a certified expert in the field myself. This single change enabled me expand my practice beyond its then choke point – me – and allowed me to meet with better qualified prospects to whom I could charge dramatically higher fees, resulting in a doubling of my firm’s revenues to seven figures, with little increase in operating costs.

Now helping others

Spurred on by requests from lawyers from around the country to do for them what he did for his own firm, Ronnie has started providing services to the legal community to help other lawyers also get outstanding results through digital marketing and automation.

"The secret to my success – and yours – is that you’ve got to move your marketing to where your prospective clients are actually searching for answers, and become responsive and interactive to their search for solutions on their schedule, not yours."