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A Complete Client Lead Generation System
Attract, Educate, and Prequalify the Right Prospects
(Before They Ever Even Book An Appointment)
Deliver awesome content and watch your leads flood in.
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Learn how Digital Marketing in Your Law Firm can Change Everything.
Here’s The Secret To How We’ve Closed 86% of Our Appointments and Saved 10 hours Per Week by Not Meeting with the Wrong People
It wasn’t that long ago that I was scheduling meetings with people who canceled or just did not show, or came without documents that were critical to my evaluation of their case, or were just not a good fit for my firm. I was still staying busy and working on the types of cases I enjoyed, but I was wasting a lot of time meeting with too many of the wrong people to find the ones that ultimately needed (and were willing to pay) for my services.
I had made it to where I was by working hard and doing good work, but I was working too hard to get clients and it was taking the joy out of my practice, and my life.
About 10 years ago I recognized that the growth I had experienced to that point could not continue unless something changed. Working harder and longer was not going to be a long-term solution for continued growth of my practice. So, about a decade ago, I explored ways that I could better leverage my time, and attract better, higher paying clients without exponentially duplicating my sales process.
In that time of self-reflection and exploration I discovered the benefits of digital marketing using auto-response software. I discovered that, using computers, I could attract potential clients and educate them on what I could do for them and why they need my services long before they ever scheduled an appointment. Those that would not be good prospects would usually weed themselves out in the process before scheduling a meeting, and those that did meet came to their meeting prepared, with the documents they were supposed to bring, and usually with the expectation that they were going to hire me before the meeting even started.
I learned everything I could about automation software and implemented it into my processes wherever I could find. I attended conferences. I subscribed to CRM software. I hired industry experts, and ultimately became a certified expert in the field myself. This single change enabled me expand my practice beyond its then choke point – me – and allowed me to meet with better qualified prospects to whom I could charge dramatically higher fees, resulting in a doubling of my firm’s revenues to seven figures, with little increase in operating costs.
My name is Ronald
I am a practicing attorney just like you. I have developed a 7 figure estate planning practice with just one lawyer.
I am fortunate enough to spend my time meeting with qualified prospects that arrive on-time and prepared to engage my services, and doing the work that I enjoy, but that was not always the case.
Read on to see how you can gain success through my experience and what I have created as a plan for you.
The #1 Reason So Many Lawyers Are Not Thriving In Their Practices Is Because They’re Using 19th Century Marketing Techniques In A 21st Century World.
The traditional media approach of simply advertising more to get more of the same type of lead doesn't solve the underlying problem - it exacerbates it. Having more of the wrong people contact your firm is simply going to result in more phone calls that waste your time, more appointments that are missed, more prospects that come to appointments unprepared, and more “I’ll think about it” conclusions. True, increased numbers may ultimately also result in an increase in paying clients, but increases in time wasted will also rise exponentially if nothing more is put in place.
As a lawyer, you've accomplished a lot in your life. You probably did well in undergraduate, and if you had a career before law school you no doubt excelled there as well. As a law school graduate who has passed the bar, you are among the top 1.5% of the most intelligent people in the country. You have probably already built a successful law practice from the ground up, working hard, hustling for clients, using your intelligence, and being good at what you do. Most of your success to this point, truth be told, is probably result of your tenacity and hard work more than anything else. You may have even reached a level of success that makes some of your colleagues a little envious, earning six figures and enjoying a comfortable lifestyle. And you've done it because you offer great service, and deliver great results for your clients. When work demands rise, the answer is always to work harder -- you start earlier, stay later, and work harder to get the work done.
But the “Boxer” approach of working harder can only get you so far. It’s gotten you this far. Now the question is, where do you go from here? At some point, working harder and longer hours is not going to continue to be a formula for successfully taking your practice to the next level.
If you have hit the stage in your practice where you are earning between $20,000 and $80,000 a month, your practice is likely hitting resistance to future growth. There are only so many hours in the day, and there is only so much of you available to meet the demands of your clients. If you have hit this stage in your business, you have two paths before you:
1. Stay the Course. Continue in what you've been doing. Stay the course, turning out profitable months through long hours and hard work, and maintaining a comfortable lifestyle based on the successful business you've built so far. (Absolutely nothing wrong with this choice, by the way. Many lawyers choose this path, and it alludes many of your peers.)
or
2. Leverage Automation. Use automation to attract the best prospects for your services, and repel the worst, and using the leverage of technology to increase the number of qualified leads coming into your office, improve the rate at which they keep appointments, improve their level of knowledge and preparation at those appointments, and enjoy a higher conversion rate. By spending less time on non-qualified tire kickers and curiosity seekers, and instead focusing your time on qualified prospects that are more likely to engage your services, you can dramatically improve your revenue, and your quality of life, and your enjoyment in the practice of law.
The Dangers of Doing more of the same
Downward Fee Pressures
If you are a lawyer struggling for steady, predictable profitability, things are unlikely to improve on their own. Contrary to what they told you in law school, simply doing good work is no longer enough to result in a steady stream of high quality clients arriving at your doorstep. The "Field of Dreams" marketing model is simply insufficient to sustain a modern law practice (if it ever worked at all). Continuing on the same course will result in the same "I must work harder" solution to the time void caused by disqualified and unprepared prospects.
The best case is, your practice continues just as it has been going for the remainder of your career. However, while your practice may be stagnant, the legal marketplace is not. It's possible that your current marketing efforts may lose their effectiveness, resulting in an even worse problem than an inefficient system of dealing with prospects, into having too few prospects at all to sustain the practice. Those law schools that do such a great job of training people how to practice law but teach them nothing about how to attract clients or run a business continue to churn out lawyers at a rate far greater than there are jobs available to fill.
Many of those debt-ridden freshly barred lawyers have no choice but to hang a shingle and scrounge around for cases any way and anywhere they can find them, and will quote a fee as low as necessary to get the work. Combine that with competition from the do-it-yourself products that are available online and competition from other non-lawyer professionals performing work that has traditionally been considered within the lawyer’s expertise and you have a perfect storm placing downward pressure on fees. Greater competition for the same pool of clients, combined with downward pressure on fees is not going to improve in the foreseeable future, and will have a devastating impact on many traditional law firms that cannot find other sources of clients. These firms will be forced to reduce their operating expenses or compensation to compete in this race-to-the-bottom fee structure in this emerging economic reality..
Foreigners
What's more, practice areas that have traditionally been served locally are now being encroached upon by law firms outside the geographic area as these firms expand into other markets. Firms that have developed successful marketing campaigns and understand the client-conversion process are beginning to scale their successful marketing campaigns and practices beyond their own local markets. This expansion results in the proverbial 800 pound gorilla entering a marketplace and causing significant disruption in the leads that competing firms in the newly expanded geography formerly saw. The nationalization of these expanding law practices, which employ sophisticated marketing techniques with big budgets and the backing of a dedicated marketing department cause a dramatic reduction in the remaining pool of prospective clients available for local firms to scavenge.
Is Anyone Still Watching TV?
The above trends are not going to improve. Combine that with the erosion of many of the marketing channels otherwise available to law firms, such as television and radio, because of the ubiquity of the internet, and it becomes obvious that things will not improve for solo and small firm practitioners without a change in their methods of client acquisition. Traditional marketing media that works right now, like the newspaper, radio, and television, will continue to become irrelevant as more and more consumer attention is dedicated to online screen time on outlets like Facebook and YouTube, or commercial-free streaming services. There is a reason that all of the traditional broadcast media players have entered the streaming market and lawyers that rely on legacy media for leads ignore this trend at their peril.
It's Deja Vu All Over Again
The good news is that we have seen this movie before. In the 1930s, '40s, and '50s, this massive shift happened when advertising moved from print, direct mail, and newspaper advertising to television and radio. Today, the attention of our prospective clients is shifting from television and radio to social media such as Facebook, Twitter, and LinkedIn, along with online video such as YouTube, and general internet searches. We just have to shift the marketing and the methods to match where the eyes are going.
The Fortune is in the Follow-Up and the Good News is it Can Be Automated.
Imagine the impact when someone searches for a solution to their legal problem, receives immediate helpful information from you, and thereafter continues to see reminders of your firm’s services on their facebook feed, on the internet site where they read their news, in their inbox, and by text message. to them you are “everywhere.”
Ever Wonder, "Why is _______ so successful? I'm a way better lawyer than they are!"
(The answer is they are probably better at marketing).
Now is your opportunity to turn those tables. The future of law firm marketing will come down to three things:
Relevancy, Responsiveness and Repetition.
In other words, being "everywhere" to your target market and offering relevant and valuable information, help, and services when they ask for it so that you are seen as a trusted authority and continue to be seen as that authority when your prospective client is ready to purchase legal services.
Think about it.
When you see a message often enough and you're a right fit for that message, you will eventually reach a point that you actually are ready to take action on what you constantly see.
The drink on the billboards ...
The food that your friend keeps ordering ...
The TV show that keeps popping up on the load screen of Netflix …
It's always there.
And at some point, when you're thirsty ... you're hungry ... you're bored …
You indulge and take action. That's why big companies spend billions of dollars on advertising just to show you their brand and product.
They're just reminding you of what they have to offer.
Most law firms are too small to effectively be everywhere reminding their prospective client of the services they offer. So what are the "little guys" like us to do?
The shift of eyeballs from traditional print and video media to the internet is actually the best thing to ever happen for the small firm practitioner. While a small firm lawyer is never going to have the budget of a Coca Cola or Nike to plaster their message "everywhere" we aren't really interested in the message being distributed to "everyone." We are only interested in that message being distributed to our likely prospective clients.
While a billboard or TV commercial is aimed at every pair of eyeballs that pass before it and is priced accordingly, our prospective clients are actively looking for someone to solve their problem. And they aren't scouring the billboards they drive by or the television shows they watch in hopes of finding a solution. They are going to the internet and they are telling Google their precise problem. That gives you, the small firm practitioner, the ability to compete for those relevant eyeballs. Using Google Ad Words and other search engine advertising you can target ads just to those searching terms relevant to the services you provide. That ad can lead to an internet landing page that addresses their specific problem, and offer a tool, a checklist, a book, a course, a set of answers, or some other solution to their question that you can provide in exchange for contact information. People that provide their information and consume your tool have identified themselves as your next potential client.
Armed with their contact information, you can continue to provide them additional information that is likely helpful to them as they pursue their journey in learning more about solutions to their problem originally inquired about. You can also target advertising that they see on other web pages directly to them, again aimed directly at solving their problem, and reminding them that your firm holds the solution. In addition to serving ads to them when they visit other webpages, you can also directly target ads to their Facebook feed, again reminding them that you remain ready to help them solve their problem when they are ready to act. If your web form also collects their cell phone number, you can send them relevant information via text message. The phone number also gives your staff the ability to contact them directly, and inquire further about whether they would like to explore solutions with you by scheduling an appointment.
The shift of consumer attention away from traditional media and toward the internet and social media makes all of this possible. Because messaging is targeted only to parties that have self-identified as being likely purchasers of your legal services, that targeted messaging can be done very cost effectively. And, possibly the best part of this type of campaign is that all of it, with the sole exception of a phone call inviting an appointment, can be automated. Your marketing never goes on vacation, or forgets, or simply becomes too busy to follow your instructions. Computers see to it that your perfect clients are served your message and your offers to your exact specifications, every single time, without excuse.
Calling All Solo and Small Firm Lawyers … It’s Time to Put Your Marketing on Autopilot
Let’s face it. None of us became lawyers for the money. There are easier and far less stressful ways to make a buck. We all entered this profession out of a sincere desire to help people. But we can’t help people if they can’t find us, or if we don’t have a healthy profitable business. The economic realities of the 21st century threaten those prerequisites.
Before I explain the process, some explanation of some terms are in order. These are the tools that are needed to implement an autopilot marketing campaign:
Key Automated Marketing Terms You Need to Know
Email Automation Software
Referred to by various names such as CRM (customer relationship management), autoresponder, or email marketing software, this class of software can capture contact information and send scheduled response emails and other forms of communication automatically, without human interaction. The software can be used for tasks as simple as sending an e-newsletter to client and prospect lists, responding to a one-time request for information like a video or free report, or complex marketing campaigns like a chain of emails scheduled over an extended period triggered by other dates or user responses. This type of software forms the backbone of every automation campaign.
Search Engine Optimization
Before a person can be captured as a lead by your automation software, they must first find your web site. One of the most effective ways of attracting web traffic is to have relevant content that matches your potential client’s inquiry that is indexed by Google and other search engines. Ideally your content is updated frequently, because search engines like fresh content. To effectively attract relevant web traffic from your ideal clients’ searches you should understand some basic tools that reveal what people are searching. Armed with this information, you can add content to your web site that matches exactly what your perfect clients are searching for, and the search engines will reward those efforts by ranking your relevant content high in your prospects’ search results.
Online Ads
In addition to attracting traffic through native search results, online advertising outlets like Facebook and Google’s AdWords are a source of web traffic that every internet marketer should know something about. While these search results cost money, usually based upon relevance of the ad content to the terms searched, competitiveness of the words bid upon, and the authority of the hosting web site, they are a way to generate traffic over which you have some level of control. Most significantly, you control the page to which the ad sends the prospect.
Landing Page
A landing page is a web page designed for the sole purpose of receiving web traffic directed from a known source. While the source of this traffic can by anything from print advertising, to radio or TV ads, frequently the traffic to these pages is directed from a paid internet ad. The power of a landing page is that, unlike pages for your general web site that offer viewers many options, landing pages respond to a specific inquiry. There is usually only one call to action, such as “Complete the Form” on a landing page, with little or no navigation to distract the viewer.
Cookies & Pixels
While the goal of a landing page is to capture a contact’s information, not all visitors will provide their contact information. The fact that they arrived on your site probably means they are a viable lead. Fortunately, you can still reach this individual indirectly through targeted online advertising. A code called a cookie placed on your web site will indicate to the visitor’s browser that they visited your site. When they visit other popular sites that accept advertising they will be shown ads from sites recently visited, like yours. A Pixel works similarly and indicates to Facebook that the user has visited your site. You then can serve ads to them on Facebook. These tools can continue to remind prospects of your ability to address their need for legal services and present you as an authority that is “everywhere” they go, even when they do not provide their contact information.
Text Messaging
One of the key pieces of contact information you probably want to obtain is their cellular number. This information is critical because many people use their mobile device as their primary, if not only, phone making it the only reliable way to call. Additionally, many people ignore email communications but are very responsive to text messaging. Armed with their cellular number you have an additional channel of communication through which to communicate with your prospective client, both voice and text.
Automated Webinars
Seminars have always been an effective way to communicate complex information to an audience considering legal services, but they require an effort to attend and are public events. Prospects in some practice areas may be reluctant to attend a seminar about a deeply personal or sensitive nature out of fear of a stigma or embarrassment. A webinar gives the ability to convey the same information, but in the privacy of the viewer’s home or office. Because it is given online, it can be recorded in advance and replayed to new audiences, and these replays can be automated. Webinar attendees invest significantly more time than a casual visitor to a site and generally will be much better prepared and serious prospect than a more casual visitor to a site.
Scheduling Software
The ultimate goal of every marketing campaign is engagement of the services offered. In a law practice this is not likely to occur without a face to face appointment. Automated scheduling software can allow appointments to be made without a live person. The software syncs with your existing calendaring software to provide the user a selection of available times within the rules setting for the appointment type. Once scheduled the software will send reminders and allow rescheduling or cancelation also without staff intervention.
“One of the things that’s unique about Ronnie is he is that great marriage of technical expertise and legal expertise.”
Victor Medina, CELA, CFP
Medina Law Group
“One of the best investments you could consider making for you law practice.”
Mark Metzger, JD
Metzger Law Firm
“If you’re looking to invest your time and money into solving your marketing issue, the Automated Attorney is the way to go.”
Steve Riley, JD
Atticus Practice Advisor
An Automated Client Attraction System
That you and your firm could otherwise be billing for
When you put all of this together with the right persuasive and educational copy, you wind up with an automated client creation machine that works 24 hours a day, 7 days a week, attracting, responding to, and reminding your perfect clients that you have the solutions to solve their problem.
Remember, Business still happens "eyeball to eyeball"
The internet and email can only do so much in persuading a potential client to hire a lawyer, and even less to inform the lawyer whether he should accept the representation. Ultimately the hiring decision must be made at a face-to-face meeting, whether in person or virtual. But a digital marketing campaign can play a significant role in setting the optimal stage for that meeting.
With a digital marketing campaign, you can provide helpful information to your prospect automatically. You can continue to provide them with relevant information you as they consider whether to take the next step in a relationship - a meeting. You can make their decision to meet easy to act upon by providing a scheduling link, so they can schedule at their convenience from the times that you have made available from which to choose. Once the appointment is made, your automation software can send them confirmations, reminders and details about the meeting such as directions to your office, an agenda, instructions on what to bring, and videos introducing them to your staff. As additional preparation for the meeting you can send them helpful education resources and video links that will pre-educate them in advance of the meeting. When the day comes for the appointment, your prospect should arrive on time, with all necessary documents in hand, and prepared to make a decision on whether to engage your services.
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to Improve Your Firm's Digital Marketing Results
Speak with a Law Firm Digital Marketing Expert to Identify Opportunities in Your Firms Marketing today.
When your marketing is automated, you'll never have an appointment with an unqualified lead or unprepared prospect again.
Are you spending countless hours on the phone with prospects that are ultimately a waste of your time?
Do prospective clients make appointments only to miss them because of forgetfulness or scheduling conflicts?
When your prospects do show up, do you find them to be ill-prepared for the meeting, not knowing anything about the subject matter to be discussed or the cost range of the eventual options they will be presented with, and not having brought with them any of the information necessary for you to properly evaluate their case?
When you do finally meet with a prospective client, how often do they delay a decision to engage your firm while they “think about it.” How likely is it that you will ever hear from that “thinking” prospect again?
Is the unpredictability of new client engagements causing cashflow issues at your firm? Do you avoid looking at your profit and loss statement, bank balances, or credit card bills, because of the stress or depression they invoke?
I can assure you, you are not alone. While the law is a noble profession, and law schools are filled with well-educated and well-meaning professors, law school did nothing to train us how to operate our law businesses. Marketing was something that was, at least tacitly, looked down upon in school as being unbecoming to the profession. But why should we expect otherwise? Our law courses were taught by faculty that never had to make payroll or cover overhead in their life. In fact, law schools are contributing to the erosion of the profession in two ways: (1) they are focused solely on training their graduates how to understand, research, and practice law, without giving them any skills necessary to attract clients that they can actually practice for, or how to run a law business; and (2) they continue to turn out way more lawyers than are needed in the marketplace, resulting in unemployed and underemployed law graduates hungry for work at any price, quoting fees so low that they make it difficult for established lawyers to continue to operate profitably. Ironically, during times of lawyer saturation like now, their business interest of enrolling as many tuition-paying students as possible is contrary to the interests of the very profession they profess to serve.
Most Lawyers Don't Really Have A Problem With Too Few Leads.The Real Problem Is That They Are Attracting The Wrong Leads.
Most lawyers that suffer from the above problems don't even realize that these are problems. That's just the way law practice has always been for them, and they presume that that's just the way things are supposed to be. Those that do recognize the problem think that the solution is more leads. They think that if they simply increase their marketing efforts, more advertising, that more leads will result in more paying clients which will solve their problem. Sadly, the solutions they usually engage in are ineffective or only exacerbate the problem.
The Key is Automated Indoctrination and Education through Relevance, Responsiveness and Repetition
Many lawyers turn to traditional legal publishing companies who are having difficulty reselling public-domain court decisions at huge markups that are now available on the internet for free and so have self-declared themselves to be internet marketers.
Or worse, they turn to “one-size-fits-all” companies that apply the same solution to every business on the internet and try to trap their unsuspecting customers into a perpetual relationship by holding their domain and data hostage.
These companies employ the same cookie-cutter solutions to all of their clients, at inflated prices (because they are, after all, selling to lawyers). I call these companies law market leeches, because, like the medical profession of days gone by, they offer outdated and overly simplistic solutions that just don’t work, and instead simply suck the blood from their host by providing law firms the same tired solutions offered to every other lawyer. Because their customers, while extremely intelligent, are generally not sophisticated in online technology but are traditionally able to charge high fees, these leeches over-promise, overcharge, and under-deliver with their cookie-cutter approach to marketing.
And, on those occasions where their efforts do work, those new leads seldom address the real problem.
Sick of meeting with non-serious, unprepared or unqualified prospects? Tired of having the same conversation with every prospect educating them on their choices and the consequences of inaction? Have you considered what you would do with the extra time if you freed up 2 hours a week or more that you currently spend meeting with unqualified leads? Or maybe your current marketing is not delivering even poor leads, much less great ones. Maybe marketing drains you like it’s a blood-sucking vampire, or worse - you wonder if you are destined to be a slave to “the grind” forever...
Who are You?
"The secret to my success – and yours – is that you’ve got to move your marketing to the place and time where your prospective clients are actually searching for answers, and become responsive and interactive to their inquiries on their schedule, not yours."
Free Assessment Call
A FREE 45 Minute Assessment Call to Identify Opportunities to Improve Your Firm's Digital Marketing Results
Speak with a Law Firm Digital Marketing Expert to Identify Opportunities in Your Firms Marketing today.
You might be thinking: "Easy for you, but...
Look, I’m wasn’t a computer major. I’m a lawyer, just like you. The only computer training I have had was a semester of “Basic” programming in 10th grade. The success I have experienced in my law practice has nothing to do with my any special skill or training I have received. I am a graduate of the lowest ranked law school in the country. I practice in the poorest state in the US that is filled with lawyers, many of whom do the same thing that I do. Nonetheless, I have built a 7 figure practice in spite of these obstacles because I learned to implement digital marketing into my firm.
I realized that if I was only hired by people who contacted the firm by phone, scheduled a meeting, and hired me at that meeting, my clients were limited to a fraction of those who could potentially benefit from my services, and I would continue to struggle to meet my expenses and never achieve the level of personal success I felt like I deserved. But, by adding an automated, systematic means of capturing leads that visited my site, not just the ones that called me, and electronically continuing the conversation with them, whether or not they chose to hire me at our first meeting, I have been able to dramatically increase client conversions without reliance on added staff or inconsistent follow up.
I don't really possess any unique knowledge in substantive law, or hold a special skill in the practice of law. I simply chose to learn how to apply the same digital marketing techniques already used by every other industry in the country and apply it to my law firm. At the request of many of my colleagues from around the country, I have decided to help other law firms implement it into their practices.
The solution is a done-with-you course that provides the training, templates, scripts, copy, implementation coaching necessary to automate your marketing, and ultimately dominate your market.
The Automated Attorney:
The Solution to attracting, educating, and prequalifying the right prospects so you can stop wasting time with unqualified prospects and enjoy a 90% close rate by meeting with people who are actually ready to purchase your services
The first step in our solution is to help you identify your ideal clients, and identify the questions that those ideal clients are asking themselves. Once you have identified the questions that your ideal clients are asking, you can document solutions to their questions. Some of those solutions may be directly on your marketing web pages through blog entries, FAQs, or other article pages. Others of those solutions will be provided in additional materials that you offer, such as special reports, checklists, a video series, or other tools that you can make available through separate digital delivery to your ideal client. Finally, we help you help your client identify the adverse impact that can occur from not taking timely action to address the problem that they have identified.
The next step is to take this information and place it on your website in a manner that it is likely to be found by your perfect prospective clients. Some of that will likely be from the results of natural search engines, which will lead many prospective clients to your website. Others will be through AdWords, which can direct the inquiring prospect to a webpage designed specifically to address that concern raised, and offer some additional solution tool or material. This offer will require the prospect to complete a web form, and that web form will add the prospect's contact information into a database that will be programmed to provide them with requested materials, and thereafter provide additional information, tools, and materials that may be helpful to the prospect as a manner of a drip marketing campaign. Likewise, computer coding can be placed on each relevant page of a website that will result in appropriate advertising being served on the prospect so that, even if they did not provide contact information for the additionally offered materials, your firm nonetheless can remain top of mind, and continue to offer the opportunity for further information, to this person that has identified themselves as a potential prospective client of the firm.
I used to help law firms install all of the automation described above, using no fewer than half-a-dozen different programs all linked together through API's and Zapier... until I created a better way. That better approach is using an all-in-one solution called LexLeads.tm LexLeads is a law office marketing solution designed For Lawyers, By Lawyers. LexLeads is a client relationship management software that I desiged specifically to adddress the problems described above with a turn-key solution.
Who is LexLeadstm For?
LexLeads will benefit you if you meet any 3 of the following criteria:
-
You don't have any digital offers on your web site
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You don't have any automated way to follow-up with prospective clients
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You don't routinely communicate with prospects that don't hire you right away
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You are not capturing and using text as a way to communicate with clients
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You are not retargeting past visitors to your web site with valuable information
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You are not communicating with prospective clients through any means other than email
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Your area of practice is complicated and your prospects will be better prepared to engage in a discussion if they were pre-educated in advance of their consultation
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Your fees are high enough that your clients generally pause for consideration before hiring you
- If your prospective clients understood what was at risk how they would benefit from your services they would not think twice about hiring you
- You have trouble with prospective clients missing appointments because they forget
- Your clients and prospects don't come prepared for meetings
- You see the benefit of automated client communication, but you don't know how to do it
- You aren't using video on your web site
- You don't offer anything of value to visitors other than the information that appears on the site
- You'd like to have a seasoned and trusted consultant and legal technologist guide your launch (me)
Who is LexLeadstm Not For?
If you are not willing to jump in and take action, this program is not for you.
If you already have all the business you want and aren’t wasting time in initial consults with tire-kickers and unprepared prospects that don’t hire you, then this program probably isn’t for you.
When you invest in yourself, the game is rigged because you dictate the returns. If you view this program as an expense rather than an investment … then this isn’t for you.
But if you’re ready to get serious, take massive action, and move from a legal technician to law business owner, we’re going to give you the tools make your conversion rate and profits soar in 2024.
Got burning questions?
We've Got Answers
Question #1: Is this program suited for solo and small firm lawyers, or mid-sized firms?
This program is perfect for the attorney that runs his own practice alone or in a small firm. As an entrepreneurial attorney you understand how critically important it is to attract new qualified leads, and the important role that your web site and other written communications play in that endeavor. You also have the flexibility and authority to act quickly and autonomously, without the approval of layers of committees and management before implementing something that you know will improve your practice. This program is perfect for the solo and small firm practitioner that wants to create a web site and other print material that attracts and converts the right type of client.
This program is also perfect for attorneys in mid-sized law firms that have the desire to improve their key marketing materials, provided their partners recognize the important role that good copy has in attracting qualified leads into paying clients, and a willingness to make those improvements. This course will give the mid-sized law firm the tools necessary to produce quality and compelling copy for their digital and print assets.
Question #2: What if I don’t have an email list or opt in form?
The whole point of this product is precisely to get you an email list of those perfect prospects who need to become your perfect clients when the time is right. You don’t have a list now because you are not giving your site’s visitors a way or a compelling reason to give you their email address. Your “Contact Us” form on your site is not likely to motivate someone to follow your instruction (if you even have a form). My solution will give you the tools you need to add a web form to your site that places an order for some information of value to your ideal client. With this tool and asset activated, visitors to your site will naturally give you their contact information because they want the information and answers you are offering. This is how you develop your list, which you then nurture on an ongoing basis until they buy, die or unsubscribe.st or opt in form?
Question #3: Do I need to have my lead magnet set up before I can benefit from this system?
No. Our solution will provide you a few templates and other tools to help you create your own lead magnet that you can use. But frankly you probably already have content that you can use or repurpose as your lead magnet. You just aren’t using it for that, yet.
Question #4: I don’t have a website or a Facebook business page, and I do not have any presence on social media. Is this program still a good fit for me?
Absolutely. Part of what we will do in our training is provide guidance and instructions on creating your Facebook business page and other social media profiles, so that you will have these resources set up. We’ll even give you the tools and templates you can use to create a robust web site if you don’t already have one. Web site development used to be extremely complicated and expensive, but with online development tools now available you or a developer can create an attractive and effective web site quickly and inexpensively. The absence of a web site or social media presence should not prevent you from enrolling; it should be a reason to enroll.
Question #5: How is this different from other programs?
First and foremost, our solution was developed by a lawyer who has used this exact system to build a successful seven figure law practice. It’s not theory. It’s not an agency’s “let’s try this at your expense” experiment. It has been tested and proven to attract and convert ideal clients. Second, you own the assets that you deploy. We are not enrolling you in an evergreen contract that perpetually ties you to us under threat of losing your digital assets. Ask most of the law marketing leeches if you can continue using your site, tools, materials or copy after your subscription ends and you will almost certainly get a different answer. The third difference is, we give you direct access and control over your digital assets. This gives you the freedom to understand the funnel process and quickly make needed changes without endless rounds of email requests for edits and and re-edits. Of course, if you don't want to handle that, we have partners that will work with you to manage your digital assets and campaigns, but the power of our program is it trains you to be able to handle those issues in-house.
Question #6: Is there anything extra to purchase?
No. That's the beauty of this system. Everything you will need to address all of the pain points most lawyes suffer from that are described above are handled through LexLeads as a complete solution. LexLeads contains a landing page editor and an email autoresponder. The landing page editor will be used to design and host your opt-in pages. The autoresponder will provide the immediate response containing the attachment or link to the lead magnets requested and will deliver the ongoing email sequences to keep prospects interested until they hire your firm. Everything you need to be a successful digital marketer is already included in LexLeads.
Let's Discuss Whether This done-With-You Training and Implementation Program is Right for You
How much more money will you earn if you simply cut out half of the time you now waste meeting with unqualified prospects? Consider this: If your average fee is $200 per hour and you currently spend 4 hours a week meeting with unqualified or unprepared prospects, and this system only cuts those in half, you will have saved over 100 hours per year -- that’s $20,000 in additional time freed up to spend on billable activities, marketing, administrative functions or just doing something else you actually enjoy doing. In my experience the time saved is significantly greater than two hours per week, and that does not even factor in the improvement in your conversion rate, or the increase in leads that your responsive and interactive web site is likely to attract.
What is an average client worth to your firm? $3,000? $5,000? 10,000? How many new clients from implementing this system do you think you will add each year?
Let's assume that your average case value is $5,000, and let's further assume that you currently attract only 20 prospective clients per month and have an engagement rate of just 50%. If having an interactive site allows you to pick up just 1 extra qualified lead per month from those "midnight" browsers you are currently missing, and your conversion rate on those new leads is a meager 25%, you will have improved your bottom line by an extra $15,000 per year. But if automation also improves your client engagement rate by a modest 5%, to a 55% engagement rate, you will have increased your annual revenue by an additional $75,000. What impact would small improvements like that have if applied to your firm's actual fee and conversion numbers? And what would such a system delivering those improvements year after year be worth?
The question is, are you willing to invest in yourself and your practice, or are you just going to keep doing the same things you have done in the past with the same or diminishing results?
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